International news Juul halts US gross sales of its fruity-flavored vaping pods as regulators study it for advertising to minors — appropriate hours after Philip Morris mentioned its rival product targets adults – Exchange Insider (UK)

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International news Juul halts US gross sales of its fruity-flavored vaping pods as regulators study it for advertising to minors — appropriate hours after Philip Morris mentioned its rival product targets adults – Exchange Insider (UK)

International news

international news FILE - In this Dec. 20, 2018, file photo Juul products are displayed at a smoke shop in New York. On Thursday, Oct. 3, 2019, the U.S. Federal Trade Commission ordered Juul and five other vaping companies to hand over information about how they market e-cigarettes, the government’s latest move targeting the industry. (AP Photo/Seth Wenig, File)Associated Press

  • Juul Labs halted all US gross sales of its fruity-flavored e-cigarette pods on Thursday below mounting regulatory strain to cease advertising them in direction of minors.
  • Hours earlier, rival Philip Morris took disaster to shriek aside IQOS — its alternative to passe cigarettes — from Juul, and emphasize or now no longer it is focused at adult people who smoke.
  • “By intention of the early life safe admission to location, this is the build we point of curiosity on appropriate conversion practices and a extremely stringent point of curiosity on adult people who smoke,” CEO Martin King mentioned on the crew’s earnings name.
  • Understand Philip Morris alternate are living on Markets Insider.

Juul Labs halted all US gross sales of its fruity e-cigarette flavors on Thursday below mounting regulatory strain to cease advertising them in direction of minors. Hours earlier, rival Philip Morris took disaster to dispute IQOS — its alternative to passe cigarettes — is targeted at adult people who smoke.

Juul pulled its mango, creme, fruit, and cucumber top off pods from its online store, after suspending physical gross sales final year. It might well per chance now no longer resume selling them except the Meals and Drug Administration completes a vaping review, the firm mentioned.

“We must reset the vapor category by earning the belief of society and working cooperatively with regulators, policymakers, and stakeholders to strive in opposition to underage exhaust while providing one more to adult people who smoke,” CEO K.C. Crosthwaite mentioned in an announcement.

Philip Morris CEO Martin King became as soon as desirous to plan a distinction between Juul and the cigarette titan’s IQOS providing, which it launched in the US this month. He emphasized IQOS is a heated tobacco product in preference to an e-cigarette, and regulators mustn’t lump them into the the same category. He furthermore mentioned three times that the product is targeted at adult people who smoke, now no longer youths or non-people who smoke.

Read more: The precarious path of e-cig startup Juul: From Silicon Valley darling to $38 billion behemoth below criminal investigation

“By intention of the early life safe admission to location, this is the build we point of curiosity on appropriate conversion practices and a extremely stringent point of curiosity on adult people who smoke,” King mentioned. “We’ve got very huge conversion practices to make certain that that we’re centered on adult people who smoke.

He added: “We’re making obvious that the of us that convert to IQOS are feeble adult people who smoke.”

King is without a doubt engaging to handbook certain of Juul’s challenges. Those got right here to a head in September, when the FDA issued a warning letter to Juul calling out its labeling and promoting — which integrated giving a presentation to younger of us at their faculty — and requested more data about its outreach and advertising practices as share of an investigation into vaping.

Juul appointed a brand fresh CEO within weeks: Altria’s feeble allege chief K.C. Crosthwaite. He launched a review of the firm’s practices and policies and suspended its US broadcast, digital, and print promoting.

“We must reset the vapor category by earning the belief of society and working cooperatively with regulators, policymakers, and stakeholders to strive in opposition to underage exhaust while providing one more to adult people who smoke,” Crosthwaite mentioned in the clicking release asserting Juul’s suspension of fruity flavors.

Now learn: Philip Morris is making a wager on e-cigarettes and fresh flavors because it feels the heat from Juul and KT&G

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